IBM
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This simple mailer challenged prospective customers to "break into" the envelope to demonstrate the difficulty that hackers have getting into an IBM system. The "envelope" is actually a postcard (and an award-winning one, at that).
Postcard front
Postcard back
Personal Computing Division: Targeting IT Managers, this memorable coffee cup and plastic “spill” mailing demonstrates the impact common employee errors have on a company’s IT budget. And how IBM can help.
Dimensional mailing
