A seasoned veteran of the ad biz—I've done it all. From digital, DM, and pharma, to print, TV, and radio. I've created memorable, impactful, integrated and effective work—and picked up a few awards along the way.
Download my resume here.
Experience
Current Client Roster—Freelance and beyond! (Digital, CRM, print)
Created online content/Offline Consumer work and helped with launches for a range of agencies including H4B Chelsea, DigitasLBi, CultHealth, Rapp, Havas Tonic, CDM, CDMi, GSW, DDB, Grey Healthcare, Ogilvy & Mather, Hal Riney & Partners, Natrel Communications, Chiat/Day/Mojo, Ammirati & Puris, Della Femina, Ryan Drossman & Partners, Fresh Branding Group, among others. Categories include consumer healthcare (pulmonology, psoriasis, RA, Hep C, oncology, diabetes, vitamins, high blood pressure, AFib, fibromyalgia, feminine products, etc), virtual reality, medical devices, managed market, financial, telecommunications, insurance, & all that good stuff.
2011-2012 EXTROVERTIC—Associate Creative Director, Copy
• Key member of 2011’s biggest drug launch, INCIVEK, a breakthrough hepatitis C drug, which reached a billion dollars in sales in record time. Helped launch, and was lead writer on, the multi-touch, multi-media, multi-component CRM program
• Developed/wrote entire CRM stream for EGRIFTA (lipodystrophy). This robust award-winning program included emails, e-newsletters, and letters, to encourage adherence and compliance
2006-2011 SAATCHI & SAATCHI WELLNESS—VP/Copy Supervisor
Lead writer/creator on all CRM materials for AstraZeneca products, Nexium (GERD) and Pulmicort Respules (asthma). Other accounts: Humira (rheumatoid arthritis/psoriasis/gastro), Sanofi oncology website, Multaq (atrial fibrillation), Ampyra (MS), Byetta (diabetes), NuvaRing
Edited comprehensive Consumer Resource Guide for Seroquel (bipolar)
Supervised and nurtured young talent
Created referencing and annotating manual used by all consumer copywriters
Developed a Byetta (diabetes) mail piece with a 14% response rate
Improved consumer/physician engagement on Pulmicort Respules: increased new starts by 350+% and adherence by 19%
Increased response for a stagnant loyalty program by over 270% (BP Success Zone)
Pitched, and helped win, Novartis BP Success Zone account (hypertension)
1998-2006 WUNDERMAN—Senior Copywriter/Copy Supervisor
Lead writer on direct response materials and print ads for IBM. Created and wrote innovative mail pieces, including a Cannes finalist
Created award-winning IBM direct mail that increased response by 4.5%, after 6 quarters of declining sales
Contributed to the launch of Chantix, an anti-smoking medicine, including coping strategies on the behavior modification website
Developed and wrote breakthrough direct mail materials for the U.S. Postal Service, Pfizer, Citibank, AT&T, Toys R Us, and Microsoft
Awards
• Cannes International Festival Direct Finalist (IBM)
• Gold—DTC National Advertising Awards, Best CRM/Direct Mail Campaign (Egrifta)
• MM&M Finalist, Best Use of Direct Marketing to Consumers (Incivek)
• Silver—DTC National Advertising Awards, Best CRM/Direct Mail (Humira)
• Silver—MM&M Best Use of Direct Marketing to Consumers (Byetta)
• Gold—DTC National Advertising Awards, Best CRM/Direct Mail (Pulmicort)
• Silver—DTC National Advertising Awards, Best CRM/Direct Mail (Byetta)
• Gold Award Best Point of Care Campaign (Pulmicort)
• 1st Place—PhAME Awards CRM (Pulmicort)
• 1st Place—PhAME Awards In-Office (Pulmicort)
• Silver—Technology Marketing ICON Awards (IBM)
• Caples Finalist (IBM)