Incivek
There's a reason why this blockbuster treatment reached $1 billion in sales in record time. For many, it cured Hep C in only a matter of months. This multi-touch, multi-component (multi-award-winning) patient support program for INCIVEK was created to encourage adherence and compliance for those consumers who were fighting to cure their hepatitis C.
Hepatitis C affects millions of people. If left untreated, it can be deadly. INCIVEK is part of a triple therapy that's been very successful in actually curing this disease. This newsletter is part of a multi-touch communication stream that helps patients' compliance and adherence. For full pdf, click here.
